Eleanor Yang
Visual Designer
ORIGIN
Storytelling, Motion Design, 3D Animation
14 Weeks
Collaborative work
This brand animation embodies Balmain’s fearless spirit, where heritage meets innovation. Through a seamless fusion of gold embellished motifs and futuristic elements, the piece captures Balmain’s essence bold, luxurious, and ever evolving. The narrative symbolizes a journey from rigidity to fluidity, celebrating the brand’s commitment to individuality and self expression.
Collaborator: Mix Sun
Role: 3D Animation, Post Production, Environment Building
Collaborator: Mix Sun
Role: 3D Animation, Post Production, Environment Building
CHALLENGE
The core challenge was distilling a long established fashion house into a short animation that felt true to Balmain’s heritage while still expressing its modern evolution. The problem is how to translate that depth into a motion language that feels current, elevated, and unmistakably Balmain.
APPROACH
I grounded the motion concept in the brand’s most defining qualities: structure, luxury, and transformation. I focused on expressing those pillars through movement, sharp transitions, sculptural forms, and a sense of continuous evolution. This allowed the animation to honor Balmain’s legacy while revealing the brand’s forward momentum in a concise, emotionally resonant way.
ORIGIN
Storytelling, Motion Design, 3D Animation
14 Weeks
Collaborative work
This brand animation embodies Balmain’s fearless spirit, where heritage meets innovation. Through a seamless fusion of gold embellished motifs and futuristic elements, the piece captures Balmain’s essence bold, luxurious, and ever evolving. The narrative symbolizes a journey from rigidity to fluidity, celebrating the brand’s commitment to individuality and self expression.
Collaborator: Mix Sun
Role: 3D Animation, Post Production, Environment Building
Collaborator: Mix Sun
Role: 3D Animation, Post Production, Environment Building
CHALLENGE
The core challenge was distilling a long established fashion house into a short animation that felt true to Balmain’s heritage while still expressing its modern evolution. The problem is how to translate that depth into a motion language that feels current, elevated, and unmistakably Balmain.
APPROACH
I grounded the motion concept in the brand’s most defining qualities: structure, luxury, and transformation. I focused on expressing those pillars through movement, sharp transitions, sculptural forms, and a sense of continuous evolution. This allowed the animation to honor Balmain’s legacy while revealing the brand’s forward momentum in a concise, emotionally resonant way.
Frames
Notes:
The animation opens with rigid, symmetrical compositions to honor Balmain’s heritage. As it progresses, the shapes loosen, textures ripple, and organic forms take over, capturing a shift from structure to fluidity. Through light, fabric like movement, and evolving silhouettes, the piece expresses Balmain’s spirit of luxury and perpetual transformation.
The animation opens with rigid, symmetrical compositions to honor Balmain’s heritage. As it progresses, the shapes loosen, textures ripple, and organic forms take over, capturing a shift from structure to fluidity. Through light, fabric like movement, and evolving silhouettes, the piece expresses Balmain’s spirit of luxury and perpetual transformation.
Process
1) World Building
2) Render Test
3) Editing and Compositing
Collaborator: Mix Sun
Software: Cinema 4D, After Effects, Redshift Render, X-Particles
Background Music: Julia Fu Tsz Yan
Software: Cinema 4D, After Effects, Redshift Render, X-Particles
Background Music: Julia Fu Tsz Yan
* The images and videos only use for educational and non commercial use.