origin

Eleanor Yang

Visual Designer

ORIGIN

Storytelling, Motion Design, 3D Animation

14 Weeks

collaborative work

This brand animation embodies Balmain’s fearless spirit, where heritage meets innovation. Through a seamless fusion of gold embellished motifs and futuristic elements, the piece captures Balmain’s essence bold, luxurious, and ever evolving. The narrative symbolizes a journey from rigidity to fluidity, celebrating the brand’s commitment to individuality and self expression.

Collaborator: Mix Sun
Role: 3D Animation, Post Production, Environment Building

CHALLENGE

The challenge was capturing a long established fashion house in a short animation, conveying Balmain’s rich heritage while showing its constant evolution.

APPROACH

I focused on Balmain’s most iconic qualities, structure, luxury, and transformation, and built the motion story around them.

Frames

Notes:
The animation opens with rigid, symmetrical compositions to honor Balmain’s heritage. As it progresses, the shapes loosen, textures ripple, and organic forms take over, capturing a shift from structure to fluidity. Through light, fabric like movement, and evolving silhouettes, the piece expresses Balmain’s spirit of luxury and perpetual transformation.

Process

1) World Building