Eleanor Yang
Visual Designer
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Jack Daniels
Client Project, Key Visuals, Cross channel asset production
1 month
Client Work
Client: Jack Daniels
Agency: Energy BBDO
To celebrate the 2026 Lunar New Year, the Year of the Horse, Jack Daniel’s launched a limited edition campaign honoring Chinese traditions with bold energy and iconic symbolism. I was tasked with designing the transactional and relevance key visuals across both retail and digital channels, delivering in multiple aspect ratios for in store, social, and brand platforms.
CHALLENGE
Coordinating with internal teams and the client to align every detail, while creating multiple proportion options for different applications.
APPROACH
I checked in regularly, clarified misaligned details, and met with the client to understand exactly how the assets would be used. This helped me determine the best file formats and proportions for each application.
Jack Daniels
Client Project, Key Visuals, Cross channel asset production
1 month
Client Work
Client: Jack Daniels
Agency: Energy BBDO
To celebrate the 2026 Lunar New Year, the Year of the Horse, Jack Daniel’s launched a limited edition campaign honoring Chinese traditions with bold energy and iconic symbolism. I was tasked with designing the transactional and relevance key visuals across both retail and digital channels, delivering in multiple aspect ratios for in store, social, and brand platforms.
CHALLENGE
Coordinating with internal teams and the client to align every detail, while creating multiple proportion options for different applications.
APPROACH
I checked in regularly, clarified misaligned details, and met with the client to understand exactly how the assets would be used. This helped me determine the best file formats and proportions for each application.
The Ask
1. Vibrant red and gold tones, symbolizing good fortune and prosperity.
2. Chinese horse calligraphy, capturing movement and heritage.
3. Alignment with Jack Daniel’s brand guidelines.
4. Pushing the visual aesthetic to feel bold, premium, and celebratory.
Relevance KV
1) 1X1 (Social)
2) 9X16
3) 16X9
Transaction KV
1) 8X1
2) 16:9
3) 1X1 (Social)
4) 9X16
Process
Notes: 
Honoring Jack Daniel’s identity meant testing different horse crops and bottle arrangements to find a visual balance that felt authentic. For the Lunar New Year theme, I designed a landscape of running horses to express unity, tradition, and the shared joy of families celebrating together.
Design: Eleanor Yang
Copywrite: Tony Marzano, Leslie Watkins
Art Director: Justin Lindberg
Agency: Energy BBDO

Software: Photoshop, InDesign, Illustrator