Eleanor Yang
Visual Designer
EI JIMADOR
Client Project, Art Direction, Motion Design
2 months
Client Work
Client: El Jimador
Agency: Energy BBDO
A rebrand for Fidelity Investments redefining how people build, manage, and pass on wealth, from first savings to lasting legacies.
I repositioned Fidelity as a calm, human guide. The identity and app system surface what matters now, explain what’s next, and adapt seamlessly to each life stage.
I repositioned Fidelity as a calm, human guide. The identity and app system surface what matters now, explain what’s next, and adapt seamlessly to each life stage.
EI JIMADOR
Client Project, Art Direction, Motion Design
2 months
Client Work
Client: El Jimador
Agency: Energy BBDO
Creative Intern: Eleanor Yang, Anna Ren
Creative directors: Abigail Chieppa, Colin O’Toole
Executive Creative Director: Robin Laurens
Senior Designer: Tess Barnes
Agency: Energy BBDO
Software: After Effects, Photoshop, InDesign, Illustrator, Google Slides
Creative directors: Abigail Chieppa, Colin O’Toole
Executive Creative Director: Robin Laurens
Senior Designer: Tess Barnes
Agency: Energy BBDO
Software: After Effects, Photoshop, InDesign, Illustrator, Google Slides