Eleanor Yang
Visual Designer
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CHILLDISH
AI Content Creation, Art Direction, Illustration
1.5 months
Collaborative work
This advertising project reimagines milk’s identity for a new generation, flipping its “childish” stigma into a badge of freedom and joy. Instead of distancing from childhood, the concept embraces it, turning milk into a soft rebellion against adult burnout and reconnecting adults to spontaneity, comfort, and effortless cool.

Collaborator: Alva Nguyen
Role: Art Direction, Illustration, Design
CHALLENGE
The challenge was finding an insight that could make milk feel culturally “cool” without denying its inherently childish, innocent, slightly awkward identity. We needed an angle that transformed milk’s weakness, its childlike vibe, into a creative advantage.
APPROACH
While exploring visual ideas for the key visual, I experimented with wordplay and added one more “l,” turning “childish” into “chilldish.”That tiny typographic shift unlocked the entire strategy: instead of rejecting childishness, we reframed it as a form of confidence, comfort, and unapologetic fun. “Chilldish” became a conceptual lens that allowed us to exaggerate milk’s identity in a way that felt fresh, self aware, and culturally relevant.
CHILLDISH
AI Content Creation, Art Direction, Illustration
1.5 months
Collaborative work
This advertising project reimagines milk’s identity for a new generation, flipping its “childish” stigma into a badge of freedom and joy. Instead of distancing from childhood, the concept embraces it, turning milk into a soft rebellion against adult burnout and reconnecting adults to spontaneity, comfort, and effortless cool.

Collaborator: Alva Nguyen
Role: Art Direction, Illustration, Design
CHALLENGE
The challenge was finding an insight that could make milk feel culturally “cool” without denying its inherently childish, innocent, slightly awkward identity. We needed an angle that transformed milk’s weakness, its childlike vibe, into a creative advantage.
APPROACH
While exploring visual ideas for the key visual, I experimented with wordplay and added one more “l,” turning “childish” into “chilldish.”That tiny typographic shift unlocked the entire strategy: instead of rejecting childishness, we reframed it as a form of confidence, comfort, and unapologetic fun. “Chilldish” became a conceptual lens that allowed us to exaggerate milk’s identity in a way that felt fresh, self aware, and culturally relevant.
The Ask
Milk has lost its cultural edge. Once a symbol of growth and strength, it’s now seen as outdated or childish, especially compared to trendy plant based alternatives.

Reframe milk as a bold, culturally relevant drink for Gen Z and Millennials, something they feel confident, not judged, to enjoy.
Big Idea
Illustration
Package Design
Partnership
To help adults make room for play, we'll partner with the brand that build the playground.
Social
On social, we remind adults to chill where they work intensively. To help adults make room for play, we'll partner with the brand that build the playground.
Out of home
Strategy Narrative
Project Management
Art Direction, Illustration, Design: Eleanor Yang
Copywrite, Strategy: Alva Nguyen
Software: Figma, Photoshop, Illustrator
AI Tools: ChatGPT, Image FX, Gemini, Nano Banana
AI Disclosure:
AI tools were used to support early strategy research and to generate social images, photography, and mockups. All design decisions, package illustrations, strategy, and final insights were fully created by me and my collaborator.
* The images and videos only use for educational and non commercial use.