AI Content Creation, Art Direction, Illustration

This advertising project reimagines milk’s identity for a new generation, flipping its “childish” stigma into a badge of freedom and joy. Instead of distancing from childhood, the concept embraces it, turning milk into a soft rebellion against adult burnout and reconnecting adults to spontaneity, comfort, and effortless cool.

Collaborator: Alva Nguyen
Role: Art Direction, Illustration, Design

We struggled to find a creative insight that made milk feel “cool” without forcing it away from its naturally childish image.

While designing the key visual, I explored the idea of adding another “l” to turn “childish” into “chilldish.” That small shift helped us rethink the brief, embracing the childishness and reframing it in a cooler, more confident way.